Some things do not need to be flashy to be felt. A quiet commitment. A hand extended. A promise kept without fanfare. At Nine Twenty Company, the way we work, the way we live, and the way we show up for our animals, our families, and our customers comes from a shared set of values that were not created for branding. They were built from living it out.

These values shape every decision. They are not words we hang on the wall. They are reminders of who we are when no one is looking.

Ride for the Brand.
Loyalty runs deep here. We are not just clocking in. We are carrying something together. This brand is not a logo. It is a legacy. When we say we ride for it, we mean we show up with full hearts and clear purpose. We protect the work, the people, and the vision with everything we’ve got.

Thoroughbreds.
We were not made for half-speed. We pursue meaningful wins and high-impact outcomes. We believe in running hard when the moment calls for it, and resting when the work is done. There is pride in knowing you gave it everything. We do not settle. We press forward.

Excellence by Design.
There is nothing accidental about what we do. From the feed formulation to the way we trim a steak, we operate with intention. Thoughtful inputs, strategic choices, clear outcomes. We believe that excellence is not stumbled upon. It is architected, shaped, and carried forward by design.

Love in Action.
Care is not passive. It shows up in the way we speak, the way we treat each other, the way we honor our animals and our land. We operate with empathy and a modified Golden Rule, treating others the way they want to be treated. Because love without action is just noise. And we are here to do more than talk.

Imperfect and Improving.
We are not here to pretend we have it all figured out. We are here to get better every day. Mistakes are brought to the surface. Lessons are embraced. Growth is expected. Negatives go up so we can fix them. Positives go out to strengthen the culture. We are in motion, and we like it that way.

Pace Setters.
We know what it means to work with purpose. We believe in doing it right, not just fast. That pace is rooted in wisdom, not worry. It sets the standard instead of reacting to trends. When you choose Nine Twenty, you are choosing people who are committed to raising the bar.

Blazing Fires.
We are dreamers and solvers. We believe in lighting sparks that last. Whether it’s a new idea, a better process, or a bold shift in how protein reaches the plate, we lean into innovation that inspires and serves. We chase what’s possible and share what we learn.

Shepherd’s Care.
At the heart of it all is care. Care for our people, our animals, our land, and the families we feed. We look to the example of the Ultimate Shepherd and aim to steward with wisdom, grace, and strength. Because this work is sacred. And we do not take it lightly.

These are not just values. They are our roots. They are what keep us grounded as we grow. What makes us, us, is not a product. It is a promise.

This is the Nine Twenty way.